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Not just a project. A movement of generational change.

About

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Our Story

The Beloved Black Child was born from a powerful truth: every child deserves to know that they are loved, valued and celebrated.

Too often, Black children grow up in environments where their identities are overlooked, their creativity is undernourished and their potential is underestimated.

 

We exist to change that.

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What began as small pilot events has already sparked into a movement:

  • 2 pilot events delivered with over 20 children and families engaged.

  •  family connections built through direct networks and community channels.

  • High children return rate proving trust, safety, and value.

  • Children inspired through our message of love, creativity, and empowerment.

  • Job opportunities provided for young people.

  • Babysitting services for 5+ families and homework support delivered.

  • Families supported with financial guidance, cultural connection , and access to opportunities.

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The results are clear: families want- and need- what The Beloved Black Child is building.

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Our Mission

To create safe, creative, and empowering environments where black children and families thrive through:

  • Creative expression that sparks imagination and joy.

  • Skill-building opportunities that prepare children and young people for life, work, and leadership.

  • Family and community support that strengthens bonds, uplifts wellbeing, and nurtures cultural pride.

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Our Vision

We envision a world where every Black Child grows up knowing they are cherished, limitless, and powerful.

A world where Black children are:

  • Leaders in their communities

  • Creators of culture

  • Drivers of innovation

  • Symbols of resilience, and excellence

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Our Values

  • Safety & Care - Every child deserves a secure and loving space.

  • Creativity & Play - Learning thrives in joy, curiosity, and imagination.

  • Empowerment - Confidence, resilience, and self-belief are non-negotiable.

  • Community - Change is only sustainable when we do it together.

  • Excellence - We strive for world-class impact in everything we deliver.

Track Record

  • Families connected

  • Children inspired

  • 3 Events hosted

  • 5+ Families supported with childcare

  • Return rate

  • Career support for young people aged 16-18

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About Our Founder

Shantell Badmus, founder of The Beloved Black Child, combines academic knowledge, professional experience, and grassroots action to lead this movement. - BSc Psychology, 2:1 grade. - 3+ years play work experience. - Qualified in First Aid, Mental Health First Aid, Safeguarding and more. - Community Leadership - Practical expertise Shantell's vision is clear: to transform the lived experience of Black children, not only in South London, but globally.

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